Abstract
During the 1930s, Science Service, a not-for-profit independent news organization, promulgated an approach to popularizing science which fa- vored audience preferences over scientific agendas and attended to industry as well as academic research interests. Stories about chemistry and chemists har- monized well with Science Service's emphasis on research utility and relevance. This article describes examples from syndicated news reports, radio broad- casts, a newspaper series called 'Fabrics of the Future', and a department store exhibit on chemistry that traveled through the United States in 1939-40.
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