Taking Responsibility First: A Survey of Social Responsibility of Small and Medium-sized Retail Enterprises in Beijing—Based on the Data of Four Districts

Abstract

Based on the logical framework of “Cognition and Motivation-Behavior-Performance”, this paper investigates the cognition and driving factors of managers of small and medium-sized enterprises to corporate social responsibility, and summarizes four behaviors of fulfilling social responsibility according to the Guide to Social Responsibility of Small and Medium-sized Enterprises in China, including employees, market, environment and community, and measures the corporate performance from three aspects: economy, society and environment. The results show that: (1) Social responsibility cognition has a significant positive effect on the fulfillment of social responsibility, and has a greater impact on the fulfillment of employees and market responsibilities; (2) The driving force of social responsibility has no significant effect; (3) Employees’ and environmental responsibilities have a positive impact on corporate performance, while market responsibilities and social responsibilities have no significant impact on corporate performance.