Abstract
PurposeTo illustrate that potential donors often can have difficulty in determining how to give to libraries and offer solutions that libraries can employ to eliminate those barriers.Design/methodology/approachUses real‐life examples to illustrate various ways donors can give to libraries and presents options libraries can use to make giving simple and easy.FindingsLibraries currently under‐use the potential of online donations. This can be overcome by prominently posting donation options on the library's Web home page, and make donating to the library simple and easy.Originality/valueSuggests options for libraries to incorporate that can simplify the online giving process.
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