Taking Advantage of the Aesthetic Values of Asiri Art Decorations to Enrich and Sustain the Printing of Modern Women’s Clothing Supplements to Preserve Saudi Heritage Using Artificial Intelligence Techniques

Abstract

Sustainability is the result of modern-day design philosophy as a result of major industrial developments and many conflicts and wars. This concept is what prompted this research to focus on the possibility of achieving the principles of sustainability practically - in field reality - through the use of artificial intelligence techniques to create contemporary designs derived from the Saudi Asiri heritage and employ them in printing sustainable clothing supplements. Heritage-inspired design has cultural meaning and importance, and its purpose is to transmit our heritage to our emerging generations, and therefore it is considered a type of sustainable thought. The Asir region in the Kingdom of Saudi Arabia has a rich heritage that is greatly influenced by the charming nature of the place. The Asir region is distinguished by the art of the “Asiri Cat,” which consists of engravings, lines, and aesthetic formations engraved by women specialized in this field. They inherited this art from the women who preceded them. Asiri art is distinguished from other arts. The use of bright natural colors such as blue, green, orange, black and white, as the Asir region is considered one of the important heritage and tourist areas within the Kingdom of Saudi Arabia, has played a pivotal role in enriching the cultural and creative stock not only of the Saudi citizen, but also of the Arabian Gulf region. This is what prompted us in the current research to delve into the analysis of the creative and artistic aspects of Asiri art inscriptions and to benefit from the aesthetic values of Asiri art decorations in contemporary artistic designs that achieve sustainability for the purpose of exploiting them in the manufacture of plastic fittings for clothing supplements to serve small industries. Many diverse designs have been implemented using different printing techniques. From (direct drawing method - stencil printing - pictorial screen printing) the use of different types and colors to implement different products to produce clothing accessories that are closely related to the structure of form and content of Al-Qat Al-Asiri art, and depends on its aesthetic philosophy about the heritage and cultural references associated with the place and the artist’s own vision. To revive Saudi heritage. The research aims to take advantage of the geometric and floral decorative elements in Al-Qat Al-Asiri’s artistic engravings as a source for enriching and sustaining printed designs for women’s clothing supplements that are characterized by authenticity and contemporaryness, and preserving popular motifs by reformulating them. In keeping with the times, and preserving its most prominent features, in a way that enhances belonging and preserves the community’s heritage and values. From extinction, endless horizons of creativity and innovation have been achieved in the field of printing clothing supplements, and sustainable plastic repetition, which the designer or art practitioner resorts to in general, and the field of printing in particular, as a creative pluralistic plastic method.The research followed the descriptive and analytical approach in identifying the origins and characteristics of the Asir artistic inscriptions (the cat), analyzing their vocabulary, reformulating them, and drawing inspiration from them to enrich the printed designs of women’s clothing supplements, in addition to the experimental approach in the applied study through the use of different techniques and materials. The results of the study concluded that there are various aesthetic values in the Asiri cat engraving that can be used to create contemporary designs on clothing accessories using different printing techniques, in order to preserve the Asiri heritage in the southern region of the country. The study recommended the need to pay attention to studying heritage and the arts it contains because of its great importance, as it stimulates appreciation of traditional art and preserves it.