Taki Kōji, Provoke, and the Structuralist Turn in Japanese Image Theory, 1967–70

Abstract

This article explores the intellectual underpinnings of the late-1960s Japanese photography collective Provoke. It argues that Provoke was more radical and theoretically inflected than is conventionally understood, its project being the forging of a ‘scientific’ photography capable of unveiling the ‘untruth’ of established relations of power and knowledge production in Japan. I present Provoke’s central figure to be Taki Kōji, who in 1967–68 published a series of articles that introduced structuralism into Japanese image discourse and established the basis for Provoke’s theoretically informed practice, or praxis. The article outlines how, in response to a variety of influences (Roland Barthes, Matsumoto Toshio, and Kevin Lynch, among others, but apparently not Antonio Gramsci or Louis Althusser), Taki formulated the notion of a unified and self-regulating ideological ‘environment’ (kankyō) that is made manifest in a variety of seemingly neutral and benign cultural forms. Additionally, he theorised a semiotically transgressive photographic image, derived from Barthes’s early studies of photography, which he believed could escape language and code – and thereby the ideological superstructure. I conclude by showing that Taki’s emancipatory project, while singular in relation to contemporaneous Marxist oppositional endeavours in Europe, was ultimately self-defeating: the efforts of Provoke’s photographers to strip their images of readable codes by deliberately ‘mishandling’ their cameras only worked to create new ones, and the shakiness and blurriness of the resulting photographs became a mere style.