Taiwan's Unique Cultural Elements in Cultural Marketing Design

Abstract

The concept of "cultural creativity" has set off a wave of enthusiasm around the world recently. Taiwan has many cultural characteristics that are different from European and American cultural design. There is an opportunity for Taiwan to combine cultural inspiration and creative development and transformation through creative industries. Temples are close to the daily life of many people with local characteristics in Taiwan as places where the Taiwanese retain a rich cultural atmosphere. The development of the cultural and creative concepts of such cultural elements influences the marketing design, development, and production of various god themes, and the development of the industrialization of religious beliefs. However, the localized design must not be a copy or imitation of traditional patterns allowing the culture to be translated and interpreted with traditional vocabulary and novel language, nor be superficial. Thus, this research is conducted for glazed products in the cultural and creative industries combined with Taiwan's unique cultural elements to discuss the characteristics brought by Taiwan's temple culture and apply them to the glass design of cultural marketing.