Abstract
The modern public environment is presented with its two, parallel, invariants: traditional and new (digital). This led to changes of both the subject and the object of the public environment. New actors in digital communication (trendsetters, drivers, prosumers, gamers, bloggers) perform various roles which makes the contemporary media environment multivalent. The active development of media communications and the existence of a new type of communicational and media product due to the growing importance of tainment-technologies in the formation of media content allow speaking about the formation of a new type of the subject in the digital media environment - a tainment-actor.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
