Abstract
In this paper, some tactics are considered in Xinjiang tourism industrial belt based on performance evaluation. First, we applied the Balanced Scorecard (BSC) to establish an evaluation system for Xinjiang tourism development in four dimensions: tourism performance, resource utilization, basic supporting capacity, and market attention. Second, the performance of tourism development in 14 Prefectures was evaluated using the Analytic Hierarchy Process (AHP) in 2018. Third, because the Prefectures were divided into four tourism industrial belts, a discussion was conducted to identify and understand the difference among them and their corresponding influence on regional tourism development using the Theil index and Entropy method. The result shows that (1) In all dimensions, the differences within each industrial belt were greater than those between industrial belts. (2) The tourism industrial belts displayed a differentiation phenomenon, in the dimension of significant difference being distinct for different belts. Finally (3), it is found that the resource utilization of all belts is significantly different.
Highlights
IntroductionUnder the guidance of China’s “One Belt and One Road” and the “13th Five-year Plan”, the tourism industry played a significant role in stimulating revenue, expanding domestic demand, promoting employment, and spurring the rapid growth of relevant industries
Employing the analytic hierarchy process, Theil index, and entropy method, we evaluated the tourism development performance of 14 Prefectures in Xinjiang in 2018 and analyzed the development of tourism in four industrial belts
This paper studied the development of Xinjiang tourism industrial belts and subsequently raised tactics for tourism future planning and sustainable development
Summary
Under the guidance of China’s “One Belt and One Road” and the “13th Five-year Plan”, the tourism industry played a significant role in stimulating revenue, expanding domestic demand, promoting employment, and spurring the rapid growth of relevant industries. The Belt and Road Initiative fully embodies the borderless nature of infrastructure development, and it promotes the development of tourism in Xinjiang [1]. It is an important driving force for economic development, and it has an increasingly strong influence on national economic growth. Xinjiang’s tourism industry shows a sustained and rapid growth trend, becoming a sunrise industry with a strong driving capacity and great development potential
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