Abstract
Abstract Reach Key Decision Makers Seeking Corporate Support Identify Company's Decision‐makers Meeting Annual Gift Goals Midyear Challenge Brings New Life to Lagging Gift Support Direct Mail Savvy What's On Your Outer Envelope? Professional Philosophy Fund Raising Should Be Considered a Ministry Money‐saving Move: Partner With a New PR Firm Follow Colleges' Example Legislation That Impacts Philanthropy Public Good IRA Rollover Act Acknowledging Planned Gifts Make Sure Your Planned Gift Donor Wall is Flexible Board Meeting Presentations Put Some Zing Into Your Board Presentations Face‐to‐Face Calls Follow‐up Survey Can Yield Useful Clues Philanthropic Trends Don't Miss the Boat: e‐Engagement Yields Positive Results Website Offers Free Evaluation Tools Evaluating Personnel Needs Direct Mail Manager Brings Focus to Direct Mail Activities Sample Position Description Tout Your Civic Involvement Stay Connected to Employees Who Leave Annual Fund‐Raising Strategies It's Always About Surpassing Last Year's Goals Soliciting First‐Time Gifts From Businesses Gifts‐in‐Kind Can Lead to Cash Gifts Capital Campaign Management Donors' Perceptions of Campaign Operation Is Important Marketing Planned Gifts Five Reasons for Distributing a Planned Gifts Newsletter Confirm Phonathon Pledges Use Dues Checkoff to Solicit Additional Donations Several Brief Membership Drives or One Big One? Personnel Issues Benefits Help Retain Valued Development Personnel Upgrading Contributors' Gifts One Direct Mail Approach for Increasing Gifts Telesolicitation Efforts Visual Aids Help Illustrate Phonathon Progress Pledge Fulfillment Make Reminder Calls on Unpaid Pledges Broadening Your Donor Base Do You Have a Plan for Making New Friends? Donor Participation Rates Targeted Efforts Help Increase Donor Participation Rate Select the Right Salutation Dues Renewals Can Enhance Campaign Gifts Generate More Sponsorship Revenue Form a Volunteer‐driven Sponsorship Committee Grantsmanship Protocol Learn How a Foundation Prefers to be Courted
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