Table of Contents

Abstract

Abstract Detailed Task List Helps Organize Major Announcement in Short Time Campaign Announcements Key Essentials for Announcing a Major Capital Campaign Share Advance Publicity With Your VIPs Good Stewardship Matters Nurture Internal Support Turn Your Board Members Into Fundraisers Prospect Cultivation Connect With Your Community's Native Sons and Daughters Challenge Gifts Consider Attaching a Challenge to a Major Gift Corporate Cultivation Strategies Plan a Tour of Corporate Offices Event Repeat Giving Monitor Donors' Pledge Payment Period Principles 101 How Do You Define A Prospect ‘Meeting’? Business Travel Tip Explain Endowment Gift Impact Spell Out Responsibilities Before Hiring Counsel Gifts In‐kind Accept Gifts In‐kind to Build Solid Relationships Build a Solid Core Of Support Advisory Council Members Serve as Strong Advocates Motivate Advisory Council Members Involving Board Members Thank‐you Calling Campaign Involves, Inspires and Educates Board Members Research Sites If You See Potential, Keep Pounding Away Compelling Cases For Support Articulate the Significance of Major Gifts Unique Giving Options Go for a Master Plan Gift Funding Opportunities Secure Gifts That Bolster Employee Morale Boost Giving With New Choices Revise Strategy for Major Gifts, Naming Opportunities Shift Fundraising Focus Look for Real Estate Gifts Choose Appropriate Gifts For First‐time Prospect Visits Building A Strong Board Groom Potential Board Members to Raise Funds Starting at Recruitment