Abstract Cover Story Enrollment grows at many institutions, putting strains on resources EM professionals observe jumps in enrollment, more financial aid requests and appeals Enrollment rose beyond expectations at many institutions Financial aid apps, appeals rose More students borrowed money in the poor economy Idea File Review study of cost return on student‐success initiatives Add sustainability majors, minors to attract students Find out what the tough economy taught community college officials Compare institutions' TV ads on new YouTube channel Strategies for Success Enlist Student Affairs to improve retention Take 5 to retain more students Marketing Follow these 8 steps to create a social media strategy How many ways can your institution use social media? How many social media platforms can you name? Retention Create a handbook for adult students Keep your guidebook simple Managing Your Office Base you leadership philosophy on virtues, values Embrace 5 fundamental laws of good leadership Lawsuits & Rulings CAMPUS SECURITY Student denied readmission fails in federal civil rights action CAMPUS SAFETY Lawsuit alleges student enrolled based on false campus safety claims DISMISSAL Failure to request accommodations caused student to fail Leaders & Innovators RAY BROWN, DEAN OF ADMISSIONS, TEXAS CHRISTIAN UNIVERSITY TCU's enrollment success goes beyond the ‘Flutie effect’ Efficiency key for handling increased workload

Full Text