Abstract Giving Trends Give Donors Heads‐up About Year‐end Giving Option Telesolicitation Efforts Test ‘Cold Calling’ as a Way to Acquire New Donors Sample Phonathon Script Used for Non‐donors Request Your Online Issue Of Successful Fund Raising Blog of Interest Break Down Lofty Goals Direct‐mail Approaches Segment Past Donors According to Gift Clubs Practice Makes Perfect Make a Habit of Face‐to‐face Calls Solicitation Clinic Offer Businesses ‘Choices’ for Giving Stewardship Protocol Recognize When an Apology is in Order Chapter Formation Encourage Formation of New Chapters Conference Serves As Chapter Leader Refresher Make Visitors Feel Welcome Cultivation Idea Monitor Progress Of Your Fundraising Efforts Increase Pledge Fulfillments Success Tip Event Planning Site Always Remember: WIIFM? Nurture One‐time Givers Consider Family Awards Gift Acknowledgment Regularly Change, Update Letters of Gift Acknowledgment Volunteers Raising Funds Get a Letter‐writing Campaign Underway Cultivation Tool Follow Up Every Contact With a Note, Letter Starting From Scratch? Build A Planned Gifts Prospect List Win New Friends By Seeking Their Input Business Support Work to Land First‐time Gifts From Businesses Maximize Personal Connections Work to Involve Retired Persons Professional Opinion Advice to Fix a Capital Campaign Publicity Blunder Ideas Worth Considering Create Some Friendly Competition Among Board Members Marketing Materials Simple Graphic Shows Donors How Their Gifts Are Used Set Yearly Goals For Raising Endowment Funds Involve Former Chairpersons In Ongoing Idea Sessions On the Lighter Side…. Donor Shares Her Story Personal Testimonial Encourages Planned Gifts

Full Text