Table of Contents

Abstract

Abstract Create a Corporate Identity Awareness Building Opportunities Plug Into National Days/Weeks to Draw Attention Begin With a Query Writing for Nonprofits The Art and Science of Storytelling Civic Group Presentations Turn Speaking Engagements Into Cash for Your Cause Advertising Campaigns Get Extra Mileage Out of a Viral Campaign Milestone Events Planning to Celebrate an Anniversary? What's Your Social Media Preference? Double‐Check Typed URLs, Phone Numbers Make Use of Both Flickr And Instagram Get Your Logo on the Air Engaging the Media, Public How Nonprofits Can Use Tip Sheets Media Relations Get Reporters to Open Your E‐Mail Calling the Shots Some Promotional Requests Aren't Press‐Release Worthy E‐mail Protocol When Not to Use E‐mail Fill‐in‐the‐Blank Questions Engage Facebook Fans Career Advancement Advice Get Constituents to Talk Back Smile When You Say ‘Hello!’ Corporate Support Use Social Media to Get Corporate Sponsors Involved News Coverage Reach Out to Media for Dream Coverage Media Relations Forms Why Media Consent Forms Are Essential in Health Care Beware Heavy‐Handed Edits Encourage Staff To Get More Involved Use Instagram To Create a Photo Tour Mission and Vision Clarify Mission and Vision for Greater Efficiency