Abstract

Abstract Involve Donors in Upgrading Donors Tools You Can Use Prospect Worksheet Increases Chances for Grant Funding Keep Your Grant Information Updated Don't Forget Restricted Gifts Demonstrate Your Credibility Make Funding Projects Compelling ‘Moon Shots’ Label Adds Gravitas to Cancer Center's Research Fundraising Efforts What Would‐Be Donors Want to Know Crowd‐Funding Platforms New Online Platform Streamlines Fundraising Via the Crowd Phonathon Procedures Upgrade Donors' Gifts by Phone How's Business? Avoid Nonpersonalized Gift Acknowledgments Pick Up the Slack When a Staff Member Leaves Special Project Campaigns Restructuring Helps Hospital Foundation Extend Its Reach Ideas Worth Trying Consider an Age‐Old Battle for Your Next Competitive Appeal Direct‐Response Marketing Three Cs — Clarity, Consistency and Conciseness — Can Lead to Big Gs in Direct‐Response Marketing Telesolicitors Are Motivated by Goals Incentives and Add‐Ons: The Good, the Bad and the Ugly Truths Communications, Publicity Ideas Develop a Selection of Board Feature Ideas Case Studies Foundation Raises Funds for Breast Cancer Screenings Nurturing Your Board Launch ‘Breakfast With a Board Member’ Effort Philanthropic Trends In the Wake of Hurricane Sandy and Washington's Changing Landscape — The Outlook for Giving in 2013 No History of Gift Support? Develop a First‐Year Plan ‘Rule of Thirds’ Is Worth Knowing Donor Recognition Ideas Be Up‐Front Never Underestimate the Power of Class Agents In‐Kind Support Throw a Shower to Encourage In‐Kind Gifts Hand Out Literature With Discretion

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