Table of Contents

Abstract

Abstract Useful ‘On The Road’ Tools Make Your Web Site Interactive, Viable Avoid the ‘Build It and They Will Come’ Web Site Syndrome Bring Life to Your Web Site Using Humor Judiciously for Public Speaking Recognize That Most Planned Gifts are Bequests Stay Focused on Bequests Principles 101 Know These Acronyms and Their Meanings Set Challenging But Realistic Goals Don't Overestimate What Can Be Accomplished Annual Giving Tracking Tools Track Who is Giving How Much Throughout the Year Leadership Grants Available Web Sites of Interest Plan Two Years in Advance Be Ready to Defend the Need for Unrestricted Gifts Add Visibility To Your Telesolicitation Effort College Kicks Off Annual Telethon in a Visible Way Increase Revenue From Direct Mail Efforts Ever Tried Renting a Mailing List? Ideas For Meeting Your Capital Campaign Goal Get Your Stalled Campaign ‘Back on the Road’ Techniques For Increasing Annual Gifts Create Appeals Designed to Upgrade Donors' Gifts Use New Staff Appointments To Rally The Donors Foundation Giving Has Doubled Since 1996 Craft and Test Telesolicitation Scripts Maximize Your Special Event's Profit How to Set the Ticket Price for Your Next Special Event Strengthen Your Department's Preparedness Six Essential Tools for Fund‐Raising Success Tools For Delivering Your Message ‘Business Card Disk’ Offers New Presentation Technique Effective Hiring Practices Learn the Rationale Behind Applicants' Reference Choices Seven Persuasion Techniques Ever Tried a Reverse Raffle? Manage Your Team For Results Compare Completed Calls at Weekly Staff Meetings Written Communications Tips Select a Signature Appropriate for the Message, Recipient