Abstract Make It ‘Skimmable’ — People Will Read It Free Online Survey Tool Professional Opinion Focus On Your Strengths, Not Others' Weaknesses Community Relations Efforts Maximize Publicity for Your Community Service Project Tips for Writing Effective E‐mail Subject Lines Bringing Attention to Your Mission, Services Take Advantage of National News Coverage Honing Your Writing Skills Overcoming Writer's Block Useful Resources Chase's Calendar of Events Helps With Story Ideas Creating a Shared Vision Identity Crisis? How to Define Your Organization's Mission Community Relations Actions Be a Catalyst For Community Service Among Employees Six Practical Ways to Garner Testimonials Public Speaking Tip Do You Have an Ambassador Program? Four Ways to Put Your Marketing Plan into Action Event Planning Five Rules for Selecting the Best Emcee for Your Event Advance Planning Is Key Outsourcing Considerations What to Expect From a Public Relations Firm Serving Your Members Get Your Member Listserv Jumping Writing Tip Respect By Association Best Practices Nonprofit Organizations Can Learn From New Spam Law What Are Technology Providers Doing to Stop Spam? Websites of Interest Support Affinity Group Development Marketing for Results Marketing Decisions Should Include a Mix of Key Factors Enhancing Your Organization's Image Face Your Organization's Weakest Perceptions Head‐On Effective Internal Communications Session Allows Employees To Provide Input About Internal Communication Your Publication's Frequency Matters Creative Centennials Results‐oriented Planning Link Your Corporate Marketing Plan to Strategic Plan Publications Budgets Help Your Development Shop Create a Publications Budget

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