Table of Contents

Abstract

Abstract Level Options Offer a Membership Upgrade Option Recruitment and Retention Thoughts on Getting Former Members to Rejoin Build Conference Attendance Develop Themed Recruitment Programs Retaining, Recruiting Methods Seasonal Promotions Encourage Joining, Renewing Promotional Ideas Get the Most Out of Your Swag Top Promotional Products Grab Members' Attention Engage Members at All Levels of the Organization December Webinars Gauging Member Feedback Text Polling — Is it Right for You? Sound Advice for Addressing Member Groups Key Strategies Have Botanical Garden's Membership Growing Motivational Idea Get Existing Members to Mentor New Recruits Evaluation Procedures Membership Audit Boosts Membership Communications Tool Influence Members With Word‐of‐mouth Marketing Asking for Word of Mouth Buzz — OK or Not? Word of Mouth Marketing 101 Extend Your Subscription By a Month — For Free! Enable Members‐helping‐Members Programs Member Retention Idea Maximize Usefulness of E‐mail Signature Lines Recruitment Event Music, Margaritas, Sunsets on the Terrace Offer Midweek Break Subliminal Messaging More Inviting to Prospective Members Ideas Worth Considering Host a Membership 101 Event New Technology How Membership Organizations Can Use Google+ Targeted Recruitment Events to Reach Younger Members Should Lapsed Members Pay More to Renew? Sound Retention Measures Set Quantifiable Goals for Member Visits Communication Tools Revamp Your Nonprofit's Newsletter for Effectiveness Viral Videos Can Increase Membership