Abstract
This article aims at systematizing the key methods, principles, and approaches that underlie the proprietary integrated methodology for teaching advertising and portrait photography. Summarizing the authors’ wealth of educational expertise and successful experiments in teaching photography in Russia has become the primary objective of this article. The main research methods we employed were as follows: comparative analysis and pedagogical experiment (ascertaining, searching, educational). Findings: Essential aspects of the proprietary integrated methods of teaching advertising and portrait photography have been described; the global and domestic experience of teaching photography has been summarized. The proprietary integrated methods for teaching advertising and portrait photography has been tested by the authors in the systems of higher education, secondary vocational education, and continuing professional education in various fields and areas: design, computer graphics, art photography / photo art, the history, theory, techniques, and technology of photography, including advertising and portrait photography. The following institutions have become the main testing platforms: GOU VO MO Moscow State Regional University, the Arts and Design School under ANO VO Business and Design Institute, the School of ANOO VO Russian University of Cooperation under the Central Union of Consumer Societies of the Russian Federation (Centrosoyuz of Russia). The article suggests a classification of the aspects essential for advertising and portrait photography, provides recommendations for how to teach these types of photography, along with featuring the statistics on successful/failed students’ assignments and providing examples of copyrighted photographs taken for magazines.
Highlights
This article aims at systematizing the key methods, principles, and approaches that underlie the proprietary integrated methodology for teaching advertising and portrait photography set forth
It can be concluded that photography as an educational discipline in terms of the Federal State Educational Standards of Higher Education and Secondary Vocational Education and Federal State Requirements of the Russian Federation is spread significantly less than the role assigned thereto in today’s society suggests
Students have an immature attitude to photography as an element of fine arts and world art culture and there is no professional system of feature photography concepts and ideas available
Summary
This article aims at systematizing the key methods, principles, and approaches that underlie the proprietary integrated methodology for teaching advertising and portrait photography set forth . The urgency of systematizing the key methods, principles, and approaches that form the integrated methodology for teaching advertising and portrait photography in universities, secondary vocational and continuing education systems, in our opinion, is poorly disclosed in the foreign and domestic scientific literature available, as indicated by the shortage of strong textbooks and teaching guides in this area required by the latest Federal State Educational Standards of Higher Education and Secondary Vocational Education and Federal Government Requirements. Though this issue is of relevance and importance, the degree of its scientific maturity is relatively low, which is a key contradiction that underlies the range of problems under study. Workshops, photo courses, photo schools, magazines, up-to-date Internet resources – the field of photography has all of these, yet, due to the extremely dynamic development of this field, educational, methodological, and scientific materials quickly lose their relevance for practical application
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