Abstract
Abstract: With the increase in complexity and innovation in IT products and services, developing them, that to by the shared efforts of team members brings in the need of some standardized development model or approach. Due to several advantages of agile methodologies over the traditional waterfall based models, it is the preferred choice. Many a times, a single agile method is also not enough to meet the current scenario of product development. We therefore propose a Competitor Driven Development (CDD) model, a hybrid agile process model for IT product development by abstracting practices from Extreme Programming (XP) and Feature Driven Reuse Development (FDRD) agile methods. This model is based on self-realizing requirements generation for Product development by keeping an eye watch on competitor’s upcoming launch of the product and market response to it rather than customer explicitly specifying the requirements. This development model can be generally used by the organizations who intend to develop IT product for mass targeted customers rather than an individual or an organization.
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