Abstract
The political and economic transformation in Estonia after 1991 have contributed to a development of the press market. Unfortunately, in the mid 1990s this market slumped as a result of various barriers: capital, infrastructural, staffing-related, and resulting from poor adaptation to the newly introduced market economy. Another major factor was a lack of adequately educated journalists and financial problems. However, despite a decrease in newspaper readership, the transformation did not result in mass bankruptcies of publishing houses and closing down titles. Since the mid 1990s, newspapers have to contend with the electronic media. The rapid development of the Internet, the newly established radio and TV channels and a growing number of satellite receivers are all strong adversaries of the traditional press. German and Scandinavian capital was introduced to the Estonian press market. Moreover, there was a shift of perspective regarding the role of the journalists in the society
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