Abstract
The distribution system of a selected company was analysed against the background of the cosmetics market in Poland, indicating changes in distribution channels. The profile of the company was presented, describing the company’s statutory objectives, organizational structure, distribution channels, product catalogue and control and quality system. An analysis of the distribution of competing companies was carried out, indicating their market position. An assessment of the selected company was made, indicating its strengths and weaknesses and formulating opportunities and threats. Directions for the development of the distribution system of the enterprise under analysis were proposed including in terms of product safety and quality.
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