Abstract
In the present scenario, mobile phones, laptops and PDAs have become the elixir of human needs. Almost everyone today has a mobile phone and Bluetooth has already become a standard inclusion on even the most basic mobile phones, student laptops and PDAs. Data transfer through Bluetooth among the handheld devices is common and popular. Bluetooth establishes links in a more convenient manner to facilitate sharing data between devices. It motivates us to apply this technology to hypermarket advertising. In this paper, we present a framework that pushes data to hypermarket customers with handheld devices via Bluetooth Implementing the system in upermarkets can reduce the cost of distributing handbills by using this proactive advertising system, which also provides dynamic delivering of advertisements. In other words, hypermarket can make and deliver advertisements, offer pamphlets and price lists on the fly without resort to printing it.
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