Abstract

The subject of this study are investment design management tools that allow evaluating the effectiveness of investment project options. The object of the study is digital products (software solutions) designed for automated efficiency assessment and selection of attractive projects for investment. The author has determined that the choice of the most profitable project for investment is the key task of the pre-investment stage of the investment process, while the presence of a large amount of information, the influence of external and internal weakly controlled factors, the state of uncertainty accompanying the investment process actualize the use of software products. Particular attention is paid to identifying and formalizing requirements for software products for risk analysis and evaluation of the effectiveness of investment projects, which will save time and financial resources and eliminate the influence of the human factor on the choice of a project for investment. The research methodology includes the use of a systematic approach to identifying tools and indicators for evaluating the effectiveness of investment decisions. The author conducted a comparative analysis of software products that act as tools for assessing the attractiveness of investment projects when choosing the most acceptable for the development of commercial activities of industrial enterprises. The results of the comparative analysis of domestic and foreign investment project management software solutions presented on the technology market made it possible to systematize programs, identify their strengths and weaknesses and formulate requirements for an optimal software package for analyzing and evaluating the effectiveness of investment projects of an industrial enterprise. The digital solution developed by the author for risk analysis and evaluation of the effectiveness of investment projects should have the following characteristics: functionality, reliability and stability, interface and usability, compatibility, price and licensing conditions, technical support. Based on the results of the study, the scope of application of the results of the comparative analysis of software products is determined – the further development of digital solutions for evaluating the effectiveness of investment projects, ensuring the effectiveness of the management process of investment design of enterprises.

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