Abstract
With 21-year-old Tiger Woods's recent win at the Masters golf tournament, the youth market could give yet another jolt to a sector of the sporting goods manufacturing industry. The new profile for golf is expected to improve sales for the industry much like the Atlanta Olympics helped sporting goods revenues in 1996. New sports such as in-line skating have increased the range of equipment produced and purchased. Sports-related fashion trends have increased sales of sports apparel and footwear. And the steady stream of research that links physical activity—whether aggressive or moderate—with longer life spans and improved health has encouraged across-the-board purchases of sports equipment, apparel, and footwear. Upstream, the chemical industry is getting benefits from the growth of this market. Plastics, engineered resins, and synthetic fibers already have infiltrated many sporting goods products. If you take a pile of athletic equipment, about 95% of the content is going to be polymers, says Ronald Cas...
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