Synthesis of digital and humanitarian technologies in the problems of managing the fashion industry transformation processes

Abstract

The study is devoted to the features of the fashion industry transformation into a sustainable ecological ecosystem. The sociocultural sphere of the fashion industry was chosen for analysis, since this sphere directly depends on the public's attitude to the fashion industry cyclical model of functioning. The relevance of the choice is confirmed by the lag in the sociocultural factors study from the results of technological, artistic, aesthetic and environmental aspects research. The problem is exacerbated by the lack of a single center for managing the socio-cultural sphere in a heterogeneous environment of the ecosystem. The purpose of the study is to find ways to regulate the fashion industry socio-cultural sphere in the in conditions of a common control center absence. The concept of regulation the fashion industry socio-cultural sphere was proposed based on synthesis the digital and humanitarian technologies in the process of its transformation into a sustainable ecological ecosystem. Regulation implemented by generation of stimulating impacts on the independent participants of the cyclic process in order to coordinate their behavior for achieving the common goals of the system. For the formation of influences, humanitarian technologies were chosen that able to influence on the behavior of the process operators. The list of digital humanities curricula of iSchool educational network was chosen as a data source. To create incentives, a techno-humanitarian complex was formed, consisting of filtered and harmonized digital humanities and ecological fashion design. It is shown that this complex is able to influence on the socio-cultural components of the fashion industry innovative potential by stimulating of the ecosystem subjects behavior. The possibility of implementing the proposed concept demonstrated by developing a functional model of fashion industry techno-socio-cultural system with the participation of the techno-humanitarian complex