Abstract
Product development and design as well as the efficiency of quality management system have a key influence in product quality costing. Therefore they should be closely integrated. It is suggested that the main obstacle in attaining better quality is th e so-called bad engineering, mostly caused by human shortcomings in design and quality management. The paper presents a novel opportunity to empower human activities in the framework of quality management system through the synergy-based approach to quality assurance. Finally, a methodology is proposed for the preparation of the company's quality management system for ISO certification.
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