Synergistic pay-offs in Indo-US strategic alliances

Abstract

In a highly competitive business environment, strategic alliances between companies best ensure their continued survival. An increasing number of firms are therefore willing to share control for the larger benefits which an alliance offers. In recent years many US and Indian corporations have forged an ‘entente’ to derive such synergistic payoffs. The 1990s are likely to witness a further growth in the popularity of alliances between Indian and US firms. This paper examines the benefits derived by the collaborating companies and studies the experience of some of these firms in building cross-border partnerships.