SYNERGISTIC APPROACHES TO STRATEGIC MANAGEMENT: MODELS AND IMPACT ON THE PERFORMANCE OF ORGANIZATIONS

Abstract

In the current dynamic business environment, the ability of organizations to manage and innovate effectively is becoming a crucial factor for success and competitiveness. In this context, synergistic management approaches are of particular relevance since they offer the integration of different functions and processes to achieve better results than are possible by using traditional methods. The relevance of the topic is determined by the need for a more comprehensive understanding of the mechanisms of synergy in management and its impact on organizations’ efficiency. The purpose of this research is to analyze synergistic models of strategic management with a focus on their key features, advantages and limitations. Modern organizational structures and strategic procedures are the object of the research. In our research, we applied a comprehensive methodological approach that combines a systematic approach, analysis and synthesis, and comparison. This gave us the opportunity to conduct an in-depth analysis of the interactions between different components in the organizational system, opening up new perspectives in understanding synergies in management. The application of these methods also made it possible to effectively assess how synergistic strategies influence the overall management efficiency, providing valuable insights into optimizing organizational processes.