Synergies between Mass Customisation and Construction 4.0 Technologies

Abstract

A challenge faced by some companies in the residential building sector is to cope with the complexity introduced to respond to the increasing diversity of customer demands in a profitable and sustainable way. Mass customisation (MC) has been described as a strategy to deliver customised products at costs and delivery times similar to mass production. The implementation of this strategy can be supported by several information and communication technologies emerging in the Industry 4.0 paradigm, which has been named Construction 4.0 in the construction industry. The aim of this research work is to identify the synergistic potential between Construction 4.0 technologies and the implementation of MC practices in the construction sector. A decision matrix associating a set of MC practices and C4.0 technologies has been devised based on a literature review. Specialists assessed the relationships between items, and the Jaccard similarity index was calculated to understand which Construction 4.0 technologies should be jointly implemented to support MC strategies. As a secondary contribution, this study has also proposed a method to guide companies in the identification of technologies that can support the implementation of MC in specific contexts.