SYNDICATION AS A WAY OF FORMATION OF THE MODERN CONTENT

Abstract

The Purpose of the Study is to theoretically substantiate the phenomenon of syndication in social communications as a way of forming modern content in communication platforms. The Research Methodology consisted of a number of methods. Comparative analysis was used to study existing scientific points of view and describe the practical side of the issue; detailing and description of the term "content syndication", proposed by the author as commonly used in applied social and communication technologies; sociological survey of respondents in the network. The Scientific Novelty. lies in the fact that content syndication is currently a phenomenon that is little researched and described, in view of the current rapid development of applied communication technologies, such a description is necessary. The author's vision of the concept of "content syndication" is provided. We see the practical component in detailing the possibilities of web content syndication as an effective way of working with the audience, which is the relevance of the research topic. The Conclusions. The article presents the author's vision of one of the ways of cooperation with today's demanding audience. Nowadays, there is an urgent need for the formation of high-quality and relevant content that is rapidly distributed among Internet users. Due to information oversaturation, journalists are forced to look for new and effective ways of cooperation, interest of the audience and retention of their attention, therefore the requirements for the content itself are also increasing. We consider syndication as an effective way of creating and introducing content. A pilot survey of respondents was proposed, which proved the effectiveness of using content introduced by syndication.