Abstract

At the beginning of the twentieth century, the Scripps chain was profitable and the largest newspaper operation in terms of number of newspapers owned. However, these two accomplishments belie the fact that most of the chain's papers were in a subordinated market position, and often the last position in the market. A content analysis and historical assessment suggest the chain's heavy dependence on syndicated material and lack of commitment to local issues contributed to the subordinated market position.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.