Abstract

The purpose of the article is to investigate the dependence of the thematic impact of a screen work on the emotional sphere of the Ukrainian audience and the specifics of the behavioral manifestation of the screen hero. To determine the dependence of psychophysical reactions on the nature of fear. To determine the nature of the influence of syncretism of cultures on the formation of topics that concern the audience in Ukraine.
 The methodology. The study of the behavior of the Ukrainian screen hero in the process of analyzing Ukrainian screen works of the last 50 years. Determina-tion of the dependence of heroes on the theme of the movie. Study of analytical works on the nature of human fear. Participation in specialized international conferences with reports on the topic. An experimental way of studying the relationship between the nature of fear and the palette of psychophysical manifestations of the performers’ behavioral characteristics. A perfor-mance was staged with 15 actors and shown to the audience.
 The results. The nature of emotional transformation as a result of the syncretism of the pagan and Christian paradigms was established. The impact of this on the creation of an adaptive defense mechanism in the form of active mimicry. Replacement of the authentic value culture with the borrowed one. Development of a psychological model of secondary nature in the self-perception of the vast majority of society as the basic one. Transformation of the types and scale of the impact of fear. The field of conflict was identified, which encourages the hero to return to authentic cultural values.
 The scientific novelty. Using the analysis of the nature of fear to select the behavioral manifestations of on-screen heroes will create an opportunity to maximize the capture of viewer attention through recognizable themes.
 The practical significance. The application of the proposed mechanism in the drama of screen works will stimulate Ukrainian film production as a result of increased demand for it among the audience. This, in turn, will have a quantitative, qualitative and profitable impact on the development of this art form.

Full Text
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