Abstract
Through the prism of CSR industry can take a stride in evolving its relationship with the stakeholders. CSR in India is currently compulsory and statutory for certain industry, excluding activities undertaken in pursuance of the normal course of business of a company. A FGD conducted with select industry and subsequent SWOT Analysis focuses on the role of industry in effective management of water resources by using CSR funds for better results. The proposed 3C- Community Concern Consensus principle is based on FGD that should be explored further to address the issue of water management holistically. This paper contributes to the existing literature and advocates the industry to prioritized water management in their plentitude of CSR endeavor.
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