Abstract

Introduction. In the process of making management decisions, an important element is not only informational and analytical data about the results of activities, but also the magnitude of the influence of internal and external factors on them. In the process of making management decisions, an important element is not only informational and analytical data about the results of activities, but also the magnitude of the influence of internal and external factors on them. This task requires clarification of impact indicators, trends in their changes, and effectiveness. The study of the influence of various factors is quite common in scientific thought. However, this subject of scientific research continues to be relevant. The explanation for this is the fact that external and internal factors significantly affect the development of a business entity in a competitive environment.The purpose of the study is to substantiate and formalize the factors that reflect the degree of influence on the quality of management of the economic entity, their effectiveness and determine the strategy of its activity in the long term.Methods. In the course of the research, methods of induction and deduction were used, which allowed to assess individual and general economic regularities. Empirical methods and identification in order to determine the factors influencing the management of the business entity. Latent-semantic and structural-logical method - for processing information and clarifying factors that are related to the determination of indicators of effective management of the enterprise’s activities, and elimination of negative influencing factors in the process of making managerial decisions. Methods of generalization and abstraction, which allowed to determine the forms of management and the system of instability factors that have an impact on the development system of the business entity in uncertain conditions.The information base of this study consists of scientific works of Ukrainian and foreign scientists on the assessment of the level of the management system of an economic entity, materials of international scientific and practical conferences, results of personal experience and observations.The results. An economic-mathematical model of the evaluation of the control system, taking into account the necessary components, is proposed. This will make it possible to assess the potential of the business entity in a competitive environment. Identification of the form of management of the enterprise was carried out, which will allow determining positive and negative indicators of influence on the process of management decision-making. In the course of the conducted research, it is proposed to divide the factors of instability into basic and specific ones, which show their structural and logical connection with the internal and external environment.The weighting factor, which characterizes the degree of influence of other factors on enterprise management, was analyzed and alternative directions for its determination were proposed. The approaches are based on: the income level of the business entity; the extent of computerization of business entities; branch of the national economy; the purpose of the entity’s activity. An algorithm for calculating the weighting coefficient of influence is proposed, which allows taking into account unstable factors of the internal and external environment. As a result, a more accurate resulting indicator is obtained.Prospects. It is advisable to conduct further scientific research in the direction of the formation of an improved system of indicators of the economic entity’s activity, which take into account not only quantitative, but also qualitative indicators. This will make it possible to adequately assess the level of management and develop anti-crisis programs to minimize risks in the company’s activity.

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