Symbolic Expression of Asian Groups in International Sports Events from the Perspective of Visual Culture

Abstract

This study delves into the symbolic expressions of Asian groups in international sports events through the lens of visual culture. Against the backdrop of globalization and increased international exchanges, the engagement and display of Asian groups in global sports competitions have garnered significant attention. The research theme centers on utilizing the perspective of visual culture to comprehensively analyze the symbols employed by Asian communities during sporting events, aiming to unravel the cultural messages and identity conveyed through these symbols. It also highlights the crucial role of international sports events as platforms for showcasing culture. The study adopts the methodologies of literature review and case analysis, approached from the perspective of Nicholas Mirzolfs visual culture theory. The findings underscore the distinctive role of these symbols in conveying cultural identity and values while emphasizing the significance of international sports events in facilitating cross-cultural exchange. In conclusion, this study emphasizes the cultural significance of symbolic expressions within international sports events, providing novel theoretical and practical support for the fields of cultural communication and cross-cultural research.