Symbolic convergence of #ClimateCrisis: A content analysis of Greenpeace Indonesia campaign on Instagram

Abstract

Climate crisis campaign is being promoted worldwide to raise awareness of climate change impact, including in Indonesia. One of organizations actively voicing the importance of environmental awareness is Greenpeace. This research aimed to identify the fantasy theme of climate crisis campaign messages created by Greenpeace Indonesia through images and narratives posted on Instagram account @greenpeaceid. Qualitative content analysis was used as research method. This research sample was the images using hashtag #ClimateCrisis which were posted from January to June 2020. This research used Symbolic Convergence Theory and Fantasy Theme Analysis to interpret the conveyed visual storytelling. The research finding showed that Greenpeace Indonesia used three dominant fantasy themes; they were (1) horrible climate crisis threat, (2) an urgent need to switch to use the renewable energy resources, and (3) issuing environmentally-friendly regulations. Dramatization pattern of visual messages created were various phenomena of natural disasters as real evidence of climate crisis, concerning the bad impact of the coal electric steam power plant’s extension plan, and how the bill of Omnibus Law has bad implication for climate crisis in Indonesia.