Abstract
ABSTRACTThis article employs autoethnographic reflections to contribute towards debates concerning film-induced tourism by analysing the officially endorsed Doctor Who Experience Walking Tour around filming locations from the BBC series in Cardiff Bay, Wales. Approaching this tour as an example of paratextuality, the article pursues two arguments. First, it reflects upon the attempts used within the tour for encouraging connection between participants and the locations visited from the perspective of immersion. However, noting preceding positions, it is recognized that the tour constructs forms of imaginative immersion. The terms symbolic and cued immersion are subsequently introduced to consider the strategies that the tour employs to position fans and engage them with its frequently quotidian spaces. Second, the article explores the links between the tour’s immersive strategies and its institutional context, arguing that these assist in reinforcing core brand values regarding BBC Worldwide.
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