Symbiosis of digits and contemporary art. The New World of NFTs

Abstract

The article comprehensively examines NFT technology as a new phenomenon in the visual art of Ukraine. This newest component of digital art practice, despite its considerable success, has not been studied and needs to fix the main characteristics and determine the future prospects of development. Thus, the article traces the genesis of this technology, defines concepts, functions, advantages and disadvantages. The new NFT works were analyzed and the peculiarities of their influence on the perception of contemporary art by society were clarified. The author defines the place of NFT art both in the system of visual art of Ukraine and in the global creative paradigm. In addition, the discussions that are taking place in the professional artistic environment regarding the appropriate legal basis for the circulation of NFT in Ukrainian have been updated. In particular, the issues of clarifying the levels of protection and transfer of intellectual property rights of new digital assets are discussed both in the domestic situation and within the framework of international legal systems. New forms of organizing contemporary art exhibitions in the crypto world and changes in the general format of art collecting are also defined.