Abstract
This research aims to analyze the current strategic position of STAI in Kota Lubuklinggau, South Sumatra, Indonesia, and its development in the future. This research methodology uses a SWOT analysis of the total population and a sample of 13 respondents who come from the leadership elements of STAI. The results showed that STAI was an Islamic Religious College founded by the local government of Kota Lubuklinggau and Musirawas Regency, and the initiative of Lubuklinggau and Regency figures at that time. During the 26 years of existence, many changes have been seen based on data described in the external environment and the internal environment. The current strategic position of STAI is in the quadrant (IA), which is a stabilization growth strategy, which means that STAI can only grow according to its capabilities, even though business opportunities are still available. In other words, STAI growth cannot be drastic (fast), but rather gradual. So there is almost certainly a relatively greater chance of being exploited by competitors. Therefore, STAI must maximize its current strengths by identifying and then using it to seize opportunities by improving building facilities and infrastructure and public facilities and the quality of available lecturers so that they are not taken by other universities in Lubuklinggau City.
Highlights
Higher education is one of the important pillars which is expected to bring change to a nation
Et al [1] stated that the world of higher education can be a means for improving the quality of human resources, but the learning process on campus is expected to be a very important vehicle for changing the mindset of society towards the realization of a democratic civil society
The Ministry of Education and Culture of the Republic of Indonesia conducted an analysis of the data from 2,136 available tertiary institutions, obtained the results of the 2020 higher education cluster consisting of 5 higher education clusters with a composition of cluster 1 totaling 15 universities, cluster 2 totaling 34 universities, cluster 3 totaling 97 universities, cluster 4 totaling 400 universities, and cluster 5 totaling 1,590 universities [2]
Summary
Higher education is one of the important pillars which is expected to bring change to a nation. Higher education institutions are closed due to a lack of students and the absence of students, problems that have not been resolved, and the sale and purchase of diplomas. This situation is greatly influenced by the fact that higher education institutions are unable to identify and analyze the external and internal environment. Likewise with the state of competition in the higher education industry in Kota Lubuklinggau, currently there are approximately 7 private universities, colleges and academics scattered in Kota Lubuklinggau
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