SWOT Strategy Analysis in Co-Management-Based Ecotourism Development in the Plentong Beach of Indramayu Regency

Abstract

The purpose of this study is to determine the potential of resources in Plentong Beach which are a tourist attraction, determine the issues of Internal Factor Analysis Strategy (IFAS) and External Factor Analysis Strategy (EFAS) so that they can develop community-based ecotourism development strategies in Plentong Beach. Plentong Beach is an ecotourism object that has not been developed optimally which was built by the tourism driving community together with the Ujunggebang Village government. The study was conducted in October to December 2019 in Ujunggebang Village, Indramayu Regency. The purpose of this study is to compile a SWOT analysis of community-based ecotourism development in Plentong Beach. The method used is descriptive qualitative, data collection is done by means of interviews, field observations and questionnaires with a total of 6 steakholders. Data analysis uses the SWOT analysis method. The results of the SWOT analysis for the strategy of developing community-based ecotourism in Plentong Beach are in the quadrant 1 position of an aggressive strategy Strength - Opportunities (SO). The priority of the SO strategy is that the management community plans and improves coordination with companies, institutions and government for development on Plentong Beach.