SWOT MATRIX APPLIED TO STRATEGIC DIAGNOSIS

Abstract

With the growing development of companies and insertion of new technologies in the market, the emergence of investment opportunities and development of new products has become constant, however for such changes to actually enter the organizational economic context it is necessary the active presence of professionals and research and development groups to structure the ideas in detailed projects, considering all the qualitative and quantitative aspects involved in order to assist decision process and prevent resources from being misallocated to projects that are not economically and financially viable. Thus, the present study is based on the practical application and deepening of knowledge about the strategic diagnosis and application of the SWOT matrix management tool for the management of research groups active in investment projects and product development. The construction of the study takes place from the presentation of the business project in which the selected research group acted during a certain period, exposing to the course of research development academic contributions inherent to the course of administration evidencing the importance of the profession for construction and weightings listed in the elaboration of the strategic plan that directs decision process and assists the management of research groups within future organizations.