SWOT Analysis, Porter's Five Forces Analysis and Financial Analysis for NIO Inc

Abstract

NIO is a globally-based Chinese smart electric car company. However, compared with its competitors of the same type, NIO is not as developed as its competitors. As a result, this paper analyzes NIO in various aspects, including the analysis of industry competitors, the SWOT analysis of NIO, the value chain analysis, the five forces analysis, and the analysis of financial status. The purpose is to explore the reasons why NIO lags behind its competitors in terms of development. After conducting an in-depth study of NIO, this paper finds that NIO suffers from losses and excessive debt. Therefore, this paper suggests that NIO should reduce the investment in research and development and the speed of infrastructure construction to reduce the risk of debt. At the same time, it should improve the sales volume and product quality, and increase the gross margin of the products to increase the operating income. The significance of this paper is to provide an in-depth analysis of NIO to help understand the basic situation of NIO and to reveal the environment of the market in which NIO operates.