SWOT Analysis of Vacheron Constantin

Abstract

Vacheron Constantin is one of the brands of luxury watches. The brand has developed rapidly in recent years. This study will use SWOT analysis to analyze Vacheron Constantin, and then find out what problems Vacheron Constantin has in international marketing and provide corresponding recommendations. SWOT analysis is one of the most popular methods of analyzing companies. Our main message is from filing trips to offline stores. After research, we found that Vacheron Constantin has solid products, but they lack interior decoration and strategies to attract customers.