Abstract

Pakistan has a diverse variety of monumental buildings which includes mosques, tombs,shrines and Gurdwaras. Every year, thousands of Sikh pilgrims are attracted to their Gudrwaras to satisfy their religion which is located mostly in southern Punjab, Pakistan. These monumental Gurduwars reflect the Sikh culture and heritage in terms of religious tourist margins. These historical assets have firm potential that could serve for tourism development, conservation and preservation of these and thus moving toward sustainable solutions. The objective of this research is to analyze the strengths,weaknesses, opportunities and threats of Sikh religious tourism in Pakistan. The research methodology adopted for this research was qualitative and data was collected through formal interviews of officials of the Evaccu Trust Property Board (ETPB), Government of Pakistan. The results showed that Southern Punjab, Pakistan has a strong potential for religious tourism and if promoted can help in the socioeconomic development of a country.

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