SWOT Analysis of Innovative and Creative Human Resource Management Strategies During the COVID-19 Pandemic

Abstract

The challenges of the COVID-19 has extraordinary and uncertain circumstances that are changing the economic landscape, requiring deep thinking and flexibility to manage human resources well. Companies with the right human resource management strategy during the covid19 Pandemic will have negative factors. Therefore, what is the human resource management strategy at Prima Indonesia University during the Pandemic. The purpose of this study is to identify strategic human resource management during a pandemic. This study uses research from the review results in the form of qualitative and quantitative by using the AHP method and analyzed by the SWOT matrix, namely EFAS and IFAS. The results of the study concluded that the management strategy of human resources amid a pandemic was in Quadran I. The aggressive strategy found at Prima Indonesia University as the most reliable strength, namely the availability of Information Technology assets. It focused on companies using aggressive strategy to develop to maintain the top position to cover the shortfall. The Information Technology found at the prime Indonesian universities has high quality with an IFAS value of 4.39.