SWOT analysis of Eastern Medicine developments in Bulgaria

Abstract

Geographically, Bulgaria is situated in the heart of the Balkans, bridging Western European and Eastern (Asian) cultures. In this article, Eastern Medicine (EM) developments in Bulgaria are investigated. EM is a heterogeneous concept that comprises many curing methods (focused therapies), or complete medical therapeutic systems (like Traditional Chinese Medicine, Ayurveda, Tibetan medicine), which are native for Asia and applied worldwide. In order to explore the current status, needs and expectations in the field of EM in Bulgaria, we have carried out the classical SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). Contrary to popular belief, SWOT analyses must follow strict guidelines in order to be a credible instrument of change. We therefore describe the theoretical backgrounds and rationale of such analysis before proceeding to its application to the Bulgarian EM situation. Our analysis reveals that there are both strengths and opportunities for the modern developments of EM in Bulgaria. They must, however, outweigh the weaknesses and threats to such a development. In our view, increased international collaboration, more awareness of the EM effectiveness and public health benefits shall enhance the chances of EM to be fluently integrated in the Bulgarian national health care system. The development of more outward-looking public health stakeholders could enhance the chances of the rapid establishment of modern schools for EM in the country.