Abstract
The short-form video industry is expanding quickly in a culture where technology is improving quickly, and life is moving more quickly. TikTok is one of the top competitors in this industry, and this study focuses on the operations of ByteDance, TikTok's parent business. It also offers a SWOT analysis of the firm's exposure to external variables such as the market environment. The results demonstrate that ByteDance is still a pioneer in its field despite several dangers. The company's drawback is that it has often been fined for displaying unsuitable content and for allegedly gathering personal data from teenagers. By looking at its worldwide market, the report also reveals the financial worth of ByteDance. Due to the numerous variables that led to the delay and the paucity of convincing data to support the debate, this report's weaknesses include the fact that ByteDance's IPO is not thoroughly examined. Future studies will continue to look closely at ByteDance's strategy and how it may succeed where other large inter-net businesses are successful.
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