SWOT Analysis in MRT Jakarta

Abstract

This study aims to determine the factors that are the strengths and weaknesses of the MRT in Jakarta, which factors are the opportunities and threats for the MRT in Jakarta, and how the MRT position is compared to other public transportation. The research design used is descriptive quantitative research, to measure the company's internal and external factors and their competitive profile. The data used in this study are primary data and secondary data. The conclusion of this study shows that the analysis of internal and external strength of the company produces an internal factor evaluation matrix (IFE) and an external factor evaluation (EFE) matrix and a competitive position matrix (Competitive Matrix Profile-CPM). The position of the Jakarta MRT when compared to its main competitors Transjakarta and Ojek Online is strong. Then, analyzing the position of the Jakarta MRT in the Matrix of Determining the Company's Position to win the passenger transportation business competition, located in the Quadrant I region, then, the most appropriate strategy to be implemented by the Jakarta MRT is Growth Oriented Strategy.