SWOT Analysis: Growth of E-commerce Within the Context of Digital Economy

Abstract

E-commerce industry within the international scope, a proven growth hot spot that drives exports and consumption, is considered a key topic in current cross-border trade research. Nowadays, the rising significance of cross-border e-commerce, the problems that are tackled by the industry, and the development path have been explained and explained from multiple perspectives and dimensions. However, it is worth noting that there have been a variety of new opportunities and obstacles leading to the growth of cross-border e-commerce since the digital economy has grown and the pandemic has become more common. Accordingly, this work integrates the data and policy documents of the development of the e-commerce industry across the geographical scope in the context of the current scenario, conducts a SWOT analysis, and then explores the potential for growth of international e-commerce within the framework of the digital economy. Finally, realistic suggestions are proposed, which will inevitably serve as reference material for the development of the e-commerce industry across the world hence taking advantage of the opportunities and navigating obstacles.