Abstract
In the realm of globalization, green trade barriers have emerged as significant obstacles to the international export of Wuyi mountain rock tea from China. The progressively rigorous green trade barriers enacted by various nations, alongside challenges such as pesticide residues detected in Chinese Wuyi rock tea, have contributed to a notable increase in Wu yi mountain rock teas production expenses, thereby undermining its competitiveness in the global marketplace. This study employs a SWOT analysis framework to thoroughly assess the positioning of Wuyi tea exports, with the objective of formulating strategies to navigate green trade barriers and bolster global competitiveness. To accomplish this, the paper will initially address the current developmental status of Wuyi rock tea, followed by an examination of the eco-trade barriers instituted by key importing nations. Furthermore, through the calculation of competitive trade indices, it will investigate the waning competitiveness of Wuyi mountain rock tea as a result of these barriers. Lastly, potential solutions for overcoming the eco-trade challenges will be proposed by using the SWOT analysis methodology. As a result, the paper will offer innovative perspectives for the export advancement of Wuyi mountain rock tea.
Published Version
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